ABOUT

SISU MAGAZINE is a new quarterly magazine that uncovers the untold stories of the outdoors, brought to you by the women of Coalition Snow.

FIRST ISSUE OUT DECEMBER 2018

 

You’ve listened to us on the podcast Juicy Bits. Read us in the newsletter and website Lady Parts. Watched us speak at SheVentures, Outdoor Retailer, and TEDx. Five years after we jumped feet first into launching an all women's ski and snowboard company, Coalition Snow is ready to share our thoughts on adventure, social issues, politics, fashion, art, and more.

Are we a little scared? Absolutely. Ambitious? Yes. But we're known for taking risks and pushing boundaries, so why stop now?

Why a magazine? The media is a powerful tool for change, and we want more women, POC, LGBTQIA+, and other underrepresented voices controlling the messages and images. More diversity, inclusion, and intersectionality. More stories about the people, places, and things that inspire us each and every day. We don’t want to be just a hashtag, the latest trend, or a marketing campaign that ends next season. We want more. 

Why the name Sisu? It's a Finnish word that embodies the spirit of perseverance, grit, and guts. It's the art of inner strength. And it couldn't describe our journey more.

SISU is a magazine for anyone and everyone who shares a love of adventure.

If you’re excited about thought provoking articles, inspirational features, beautiful art, and compelling photography, all infused with the same passion, camaraderie, and grit you’ve come to know and love from Coalition Snow, you’ll love SISU MAGAZINE.